Tattoo Studio Website: What It Actually Needs to Work | Launchd

People choose a tattoo artist, not just a studio, which means a tattoo website organized around the shop as a whole misses the actual decision most visitors are making.

What a Tattoo Studio Website Actually Needs

A portfolio organized by individual artist, since style varies enormously between artists even in the same shop, and someone wanting fine-line work needs to find the artist who does that, not scroll through unrelated styles. A clear explanation of how booking and consultations work — walk-in availability, deposit requirements, how to request a custom design — since tattoo booking processes vary a lot between shops and confusion here is a common reason people don’t follow through. Studio policies stated plainly, including age requirements and health and safety practices, since this reassures first-timers specifically. And a simple way to request a consultation with a specific artist.

Organizing by artist instead of one mixed gallery is the single biggest thing a tattoo studio’s website can get right. A site built around your actual artists’ work, live in under 50 minutes for $50 a month, gets that organization live fast.

A tattoo is permanent. People need to see the specific artist’s specific style before they commit to it.